How does a modeling agency find companies for their models?




I will be starting a modeling agency in the future. I would like to know how a modeling agency finds companies that are interested in their models. Do I have to go to them? I would like details; for example, what to do and how to do it. Do companies, magazines, etc. come to me? Is it a combination of the both?


3 Responses to “How does a modeling agency find companies for their models?”

  • Claudy_Boi:

    You need to obtain stock which in your case would be models. Then market your company to tv, & other media directors. Once you are registered with them, they will send you a brief when they require certain types of people. You would go through your portfolios & choose people who closely match the criteria & so you send them to the audition.. Im sure you know ther rest from there right..

  • kichiko_yawun:

    you can send set cards containing info and pics of your models to advertising agencies, magazines, etc. Or you can call them occasionally to inquire about projects they have that require models.

  • SuperGurlie:

    I used to do a lot of modeling, I try not to do much nowadays, and companies would request models from the agency. Such as revlon, abercrombie and fitch, holister, l’oreal, etc. But I think in order for that to happen, the agency has to be well known. If you’re just starting out, you probably have to look for jobs so start meeting with people from large companies and if they like your models’ work then they’ll start coming to you. But just to let you know running a modeling agency is extremely hard, before you start make sure you have at least 3 top models (aka moneymakers) so that you have a chance of being hired for jobs.

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